The Home Care CEO Boardroom

One of the biggest mistakes new Home Care CEOs make may happen before they ever serve their first client. You finally decided to start your home care business. You're working through licensing, developing your policies and procedures, setting up your business operations, and preparing for the day you can officially begin accepting clients. Then comes one of the biggest questions: “Should I hire caregivers first, or should I start marketing for clients first?” I have been asked this question countless times by aspiring and newly licensed Home Care CEOs. My answer? Market first. Now, that does not mean you should completely ignore caregiver recruitment until a client calls you tomorrow needing care. There is an important difference between recruiting caregivers and hiring caregivers . Understanding that difference can save your new home care agency time, money, frustration—and potentially protect your reputation in the caregiver community. Let me explain. Recruiting and ...