Why Now Is the Perfect Time to Start a Home Care Business in Indiana
Thinking about starting a Personal Care Agency in Indiana? You’re in the right place—and right on time.
With a growing senior population, strong state investment in home and community-based services, and a $2.7 billion home care market, Indiana is one of the best states to launch a non-medical home care business in 2025.
Regulated under IC 16-27-4, Personal Care Agencies (also referred to as non-medical home care agencies) provide essential services such as personal care, companionship, light housekeeping, and wellness support—all of which are in high demand across the state.
Whether you’re just starting your research or ready to apply for your license, this blog will give you the insights and tools you need to move forward.
Indiana's Growing Senior Population
As of 2024, Indiana's population is approximately 6.92 million, with 15.4% aged 65 and over, totaling around 1.07 million seniors. Projections indicate that by 2030, one in five residents will be over 65, reflecting a significant increase in the senior demographic. This trend underscores a rising demand for in-home care services, as more seniors prefer to age in place.
Market Potential for Home Care Services
The home care industry in Indiana is experiencing growth, with the market size reaching $2.7 billion in 2025. This growth, coupled with the increasing senior population, presents a promising opportunity for entrepreneurs to establish successful non-medical home care agencies.
Supportive State Initiatives
Indiana is investing in home and community-based services (HCBS), with a $727 million federal relief fund aimed at enhancing and expanding these services. This investment reflects the state's commitment to supporting home care services, creating a conducive environment for new businesses in this sector.
Navigating Policy Considerations
While there have been discussions at the federal level regarding Medicaid funding, Indiana's Healthy Indiana Plan (HIP) continues to provide coverage for many residents. Entrepreneurs should stay informed about policy changes but can be reassured by the state's ongoing support for home care services.
Leading Chronic Conditions in Indiana
Understanding prevalent health issues can help tailor your services effectively. In Indiana, the leading chronic conditions include:
Heart Disease: The leading cause of death in the state.Indiana Government+1CDC+1
Cancer: A significant health concern across various demographics.
Stroke: A major contributor to long-term disability.Venzero+9Allen County Health+9CDC+9
Chronic Lower Respiratory Diseases: Including conditions like COPD.Boomers Daily+3Indiana Government+3CDC+3
Alzheimer’s Disease: A growing concern with the aging population.
Diabetes: Prevalent among adults, leading to various complications.
Kidney Disease: Often linked with other chronic conditions.
These conditions highlight the critical need for comprehensive home care services to support affected individuals.
Private Pay Rates for Home Care Services
According to the 2024 Genworth Cost of Care Survey, the annual median cost for homemaker services in Indiana is $73,216, and for home health aide services, it's $75,504. This translates to approximately $33 to $34 per hour, aligning with national averages. These rates indicate a robust market for private pay home care services in the state.
Your Pathways to Starting a Home Care Business
To assist aspiring entrepreneurs, we offer two comprehensive programs:
DIY Indiana Home Care Licensing Kit: Ideal for self-starters, this kit provides all necessary templates, policies, and a step-by-step guide to navigate the licensing process independently.
Home Care Kickstarter Program: Designed for those seeking personalized support, this program offers one-on-one coaching, customized business planning, and hands-on assistance throughout the startup journey.
Both options are tailored to help you establish a compliant and successful home care agency in Indiana.
Final Thoughts
With a growing senior population, supportive state initiatives, and a clear demand for in-home care services, Indiana presents a fertile ground for launching a non-medical home care business. By leveraging the available resources and understanding the state's healthcare landscape, you can build a thriving agency that makes a meaningful impact in your community.
Ready to take the next step? Explore our DIY Indiana Home Care Licensing Kit or learn more about our Home Care Kickstarter Program to start your journey today!
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