How Much Money Can You Make Owning a Home Care Business?

Revenue Potential for Aspiring CEOs

If you've ever wondered how much money you can actually make owning a home care agency, you're not alone. With the demand for senior care skyrocketing, many nurses, caregivers, and healthcare professionals are asking:
“Is home care a profitable business — and can I build real wealth while helping others?”

In this post, we’ll break down real-world income scenarios, key factors that influence your revenue, and how to get paid in more ways than just Medicaid. Whether you're exploring a non-medical home care business for the first time or you're already licensed and looking to scale, this is for you.

 Watch the Replay:

How Much Can You Make in Home Care? (Live Training)
📺 Watch it now on YouTube

What Is a Non-Medical Home Care Business?

A non-medical home care agency provides services like:

  • Personal care (bathing, grooming, toileting)

  • Companionship & homemaking

  • Meal prep, light housekeeping

  • Transportation & errands

These services are typically paid through private pay, long-term care insurance, Veterans benefits, and sometimes Medicaid waiver programs — depending on your state.

Because you’re not billing Medicare, you have more flexibility in pricing and client agreements, which increases your potential for profit.

Income Scenarios: What’s Actually Possible?

Let’s look at how much you could realistically earn as a home care business owner, depending on your model.

📌 Scenario 1: Small Start-Up Agency

  • 5 clients at 20 hours/week = 100 hours/week

  • Billing rate: $28/hour

  • Weekly Revenue: $2,800

  • Monthly Revenue: $11,200

  • After expenses (caregiver wages, taxes, insurance):

  • Estimated Monthly Profit: $4,700

  • Annual Profit: $56,400

📌 Scenario 2: Mid-Sized Growing Agency

  • 15 clients at 25 hours/week = 375 hours/week

  • Billing rate: $30/hour

  • Monthly Revenue: $45,000

  • Estimated expenses: $28,000

  • Monthly Profit: $17,000

  • Annual Profit: $204,000

📌 Scenario 3: Focus on 24-Hour Clients

  • 3 live-in or 24-hour care clients = 504 hours/week

  • Billing rate: $30/hour

  • Monthly Revenue: $60,480

  • Profit margins may improve due to caregiver continuity and fewer scheduling gaps

  • Estimated Monthly Profit: $30,000

  • Annual Profit: $360,000

💭 Imagine this income with just a handful of clients. That’s the power of strategic pricing and specialized services.

What Impacts Your Home Care Business Income?

Several factors affect how much money you’ll make, including:

  • Your location & market rates
    (Example: CA = $35–$40/hr, MD = $33/hr, MS = $24/hr)

  • Your service model: hourly, 24-hour/live-in, or hybrid

  • Payment sources: private pay, LTC insurance, VA, Medicaid waiver

  • Caregiver retention & scheduling systems

  • Your leadership: Are YOU running the business, or is it running you?

 Don’t Rely on One Payer Source!

One of the biggest mistakes new agencies make?
Only accepting Medicaid — or not knowing how to collect from Long-Term Care Insurance, Veterans Benefits, or Private Pay clients.

🎯 If you want to stay financially secure, you must diversify how you get paid.

Download the Guide: 15 Ways to Get Paid in Home Care


Ready to learn exactly how home care businesses generate revenue beyond just Medicaid?

Grab my new eBook:
"15 Ways to Get Paid in Your Home Care and Home Health Care Business"
✔️ Reimbursement models explained
✔️ Multiple client types and payment sources
✔️ Pricing tips + pay rate strategies

🎉 On sale this month (August)!
👉 Click here to download it now

Home care is one of the most financially rewarding and purpose-driven businesses you can build. The demand is growing every single year — but your income will depend on how you position your services and price strategically.

✅ Whether you want to replace your 9–5 income
✅ Build a 6-figure local agency
✅ Or scale into a 7-figure brand...

The path starts with knowing how to get paid and build your business like a CEO.

 Ready to go deeper?

Location: United States

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